7. A blind date
7. A blind date (Image 7 of 8)
Willie may have convinced his nearest and dearest, but his real challenge is to convert a nation of milk chocolate eaters on to high percentage cacao.
Willie has set up focus groups to trial his chocolate and invited previous fans of commercially produced chocolate to taste his wares. But first he tries to sweeten the mood with some homemade cinnamon buns.
Willie feeds the group three types of unnamed chocolate and asks for their thoughts. Number one is thought to be nice but lacks a kick, number two is better chocolate and nicely intense while number three is too mild with a slight trace of nuts.
Willie's in raptures as his chocolate was number two with seven of the 10 participants describing his as the best.

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