1. The hard sell
1. The hard sell (Image 1 of 16)
The Venezuelan harvest was a success and Willie's premium cacao beans are on their way back to the UK. Now it's onto the second step - getting the 100 per cent chocolate to market.
This is no small challenge. Willie has to convince stockists to take on his product and share his belief that chocolate can make a commercial impact as a cookery ingredient.
The whole family pull together to get their chocolate treats out of the kitchen and into the stores.

Your Comments
Post your comment
Please note: In order to post a comment you need to be registered and logged in to Channel 4:
Sign In Here or Register Here
Comments closed
Comments are closed at the present time
Comments
Thank you for your comment!
Your message will be reviewed and the best ones will be published below.
If you intended to make an official comment to Channel 4 please contact us.
Comments