After this January, you will never look at food the same way again. The Big Food Fight is Channel 4's groundbreaking season of programming that aims to raise awareness and encourage debate about food production, animal welfare and healthy eating.
Hugh Fearnley-Whittingstall ends up a long way from the River Cottage as he explores the harrowing hidden side of intensive chicken farming in Hugh's Chicken Run. Jamie Oliver reveals what is really on your plate in Jamie's Fowl Dinners. And in a unique experiment in mass interactive cooking, we invite you to participate in Gordon Ramsay Cookalong Live.
Throughout The Big Food Fight, keep your browser turned to 4Food. Get involved in the national debate about chicken farming, discover all the facts you need to know to make informed decisions about what you eat and join Gordon Ramsay as he gives ten web-exclusive masterclasses to get your culinary skills up to scratch ahead of his Cookalong Live. We're stirring up controversy and seasoning it with unique events sprinkled with shocking revelations. Maybe this time, Hugh Jamie and Gordon have bitten off more than they can chew.
Also showing as part of the Big Food Fight season, Eat Yourself To Death sees anatomist Dr Gunther von Hagens and Jamie Oliver join forces to explore the disturbing physical consequences of processed foods. Von Hagens will conduct a hard-hitting autopsy of a fast-food addict. The consequences of bad food habits are brought home to a selection of living volunteers as a doctor confronts test subjects with the scale of their obesity.
In the Diet That Time Forgot, junk food addicts trade places with the Shimshal people of Northern Pakistan, who are reputed to follow the healthiest diet on the planet. Will the Shimshal take to turkey twizzlers? Will the lardy Brits lap up fresh fruit and dried yak? This reality TV experiment weighs up traditional cuisine versus modern processed food. Will it find it wanting?
All of this is to come in the New Year. We don't want to spoil your turkey just yet. But to whet your palette for the debate to come, we want to share with you some of the facts surrounding intensive chicken farming, the issue that will form the centre of Hugh's Chicken Run.
We'll be throwing the debate open to you throughout January, allowing you to have your say. Does the idea of battery-farmed chicken bother you, or do you simply not care? Do you think that cheap chicken is all-important? Do you know what the difference between free range, freedom food and barn chicken is? Will you be taking part in Gordon Ramsay Cookalong Live? The debate starts now in the forums.
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Hugh wants everyone to make the switch to free-range chicken
