1. Know your bird
1. Know your bird (Image 1 of 5)
Chicken's back on the agenda for the British public. If you're still confused about what you're buying then here's what you need to know.
In 2008 Hugh Fearnley-Whittingstall and Jamie Oliver shocked chicken-eating Britain when they shone a spotlight on just how we satisfy our cravings with highly intensive, low welfare cheap chicken.
We may now be more familiar with terms like standard, free-range and organic, but how many of us really know what they mean? Chicken labels are a perplexing mixture of guidance and marketing: the farming method or welfare standard summed up in a symbol. So get to know your bird with this logo decoder.

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