Chicken jargon buster

The Big Food Fight Chicken label jargon buster

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Date Published:
07/01/2008

Freedom Food or Free Range - what's the difference? Our guide gives you the facts behind the labels

Red Tractor

This is the standard chicken. Around 90% of all British chickens - about 774 million birds each year - are produced according to Red Tractor's Assured Chicken Production (ACP) guidelines.

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Typically, birds live indoors in windowless sheds for 40 days until they reach a slaughter weight of 2.2 kilos. Ventilation, temperature, feed, water and lighting are carefully controlled.

Large sheds house up to 50,000 birds, although 25,000 is more common. The rules allow 38 kilos of chicken per square metre - that’s about 18 birds when near slaughter weight. The equivalent in area to an A4 piece of paper for each chicken.

Both sides of the fence

Critics consider the ACP system to be inhumane. Birds can develop painful leg and hip injuries because of their restricted movement and rapid weight gain. Chickens typically have no perches or benches, and the sheds are dimly lit to discourage activity. "They should switch to slowing growing breeds and allow more space and enrichment," says Joyce D’Silva, campaigner for animal welfare group, Compassion in World Farming.

Defenders argue that ACP is a highly efficient and well-regulated system for producing affordable chicken. “The Red Tractor logo really does count for high standards, and Britain produces the safest poultry meat in the EU,” says Peter Bradnock, chief executive for The British Poultry Council.

Red Tractor logo

ACP rules are both comprehensive and revised every year following scientific advice, says Bradnock. In contrast, countries such as Brazil and Thailand, which in 2007 exported 120,000 tonnes of chicken meat to the UK, have no animal welfare legislation.

Typical price per chicken (1.6 kilos): £2.20

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