Hugh's Chicken Run

Hugh's Chicken Run Hugh's Chicken Run

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Date Published:
18/12/2007

This January, you will never look at roast chicken in the same way again.

In three hard-hitting programmes, Hugh Fearnley-Whittingstall explores the horrors of intensive chicken farming. The journey takes him far from the cosy lifestyle of River Cottage and into the harrowing conditions of running his own modern poultry production line.

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Hugh plans to kickstart a chicken revolution in the UK. He wants to replace the cheap chickens sold by supermarkets at less than a price of a pint of beer for ethically reared free-range chicken. After the salmonella crisis of the 1980s, the UK willingly embraced free range eggs. Can the same now be done for the broiler chickens raised for their meat? The chicken revolution begins in the town of Axminster and its local Tescos, where the residents of the local Millway estate face the challenge of rearing free range birds while nearby Hugh's new factory churns out its horrors.

His plan is that for one week more than 50% of chicken bought and consumed in Axminster is free range. That includes curry houses and burger bars, ready made sandwiches and pub lunches. At the moment, less than 5% of the chicken sold in the UK is free range so it's a major undertaking.

But can the well-meaning plan of a celebrity chef survive the sceptical locals and the interests of the big supermarkets? How will ordinary people respond to lectures on animal welfare from the posh bloke off the telly? And what happens when the rumour goes around town that Hugh is only raising awareness to boost sales of chicken in his own shop?

The true and terrible cost of the cheap chicken on your plate is revealed in Hugh's Chicken Run. It launches the Big Food Fight, a season of programming that aims to raise awareness and encourage debate about food production, animal welfare and healthy eating.

Watch it on the 7th, 8th and 9th January at 9pm on C4

Does the idea of battery-farmed chicken bother you, or do you simply not care? Do you think that cheap chicken is all-important? Do you know what the difference between free range, freedom food and barn chicken is? Join the debate in the forums.

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  1. what a wonderful show and a wonderful man you have converted me and my children, Thankyou Hugh,from Joy
    Posted by Joy Smith on 26/04/2009 13:47:37
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  2. Brilliant programme. I live in Australia(Central Victoria) and frequently upset friends when I ask them what we will eat and how its cooked, when I am asked to dinner.(I decline if necessary; but I now live alone and I still feel strongly about animal husbandry education) Chicken and eggs are a luxury. I am happy to spend a little more for a happy hen, and we do NOT need to eat protein as a given at every meal. A plate of home grown veg is just as healthy and delicious. Small musings from a River Cottage (and ex-Somerset dweller) fan. Verity.
    Posted by Verity Klestadt on 26/04/2009 12:15:28
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  3. What an eye opener this program has been. Wow. I'm 25 years old and very passionate about food. Mostly from programs such as River Cottage which my parents are always watching.I have always known that some Chicken's were treated poorly when grown for food but this program has shown me how bad it really is. Good on Hugh for getting behind something he believes in, and I am pleased to say that he has really changed the way I will shop and think about the food I put on my table. It's not going to be easy though, for example even something like going to a restaurant or pub and ordering Chicken has now changed for me. And breaking this habbit of just not thinking about food before ordering or buying. One of the easiest ways I think will be to order seafood a bit more when dining out, at least the fish will have lived free. Although a workmate was quick to point out that some fish are farmed too. One of first the things I was shocked with was the quality of the product we are eating, it was disgusting to birds living in their own filth like that, and then the thought of eating them. After seeing what conditions these animals live in I really felt sick that I had been eating a product like this. And then there is the question of the cruelty to the animal, which is really the part that got to me. Keep up the good work Hugh, I love your programs and you've seriously made me take a look at my food shopping. What I hope is that I can convince my friends and family to consider the matter too.
    Posted by Ryan Johnston on 21/04/2009 02:59:44
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  4. I wish to add my support to Hugh and everything he is trying to achieve. As a 65 year old for the land of OZ, and new to backyard chicken, it does my soul good to watch chickens in a some what natural state and doing what chickens like to do. It is well past time that we all questioned where our food comes from and how it is raised and cared for. As I see it there a 2 main issues. The first is the way in which they are raised, cared for and ki;;ed for market. The second is the quality of the food they have access to and what products are given to them relative to growth and disease. I can only speak for myself, but I now grow most of my own Fruit, berries and vegetables organically, and added the chickens to support my organics with my own fertiliser. I think it is time we went back to the future and took control over what we eat by growing our own and or buying from suppliers that support the natural organic approach. We will all become fitter and healthier. And if I as a 65 year old riddled with arthritis can do on a normal suburban backyard then most of us can. Good luck Hugh I love all your programs and it was your river cottage series that got me moving. Ken Martin Australia.
    Posted by Kenm on 20/04/2009 08:17:41
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  5. I must say I found it quite moving that others have experienced the same heartache that I did when I moved from "just" pets to farming. Putting down a pet is always hard but when it becomes multiple occurences and the fact that many of these funny little creatures have been hand reared and incubated by YOU it really does hit home. It amazes me that people are so ignorant of the suffering that battery hens and intensively farmed chickens go through, yet when they ARE informed they are still so totally unprepared to go without or pay the extra to get the better product. Free range tastes better, has less "mysterious" substances in it and is more ethical. I know it costs more but even if people don't care about the cost or the poor taste surely they are interested in the fact they are ingesting chemicals and hormones that could lead to all sorts of diseases, cancers and what-have-you. In effect by being cheap and unethical, purchasers of these "budget birds" are poisoning their families and on top of that are supporting the disgusting industries responsible. I no longer have the luxury of farming my own birds (who were probably the most spoiled rotten birds in Australia) but rather than simply turn a blind eye to my purchases... I take the time to care. I spend the extra money or I go without. The same goes for the other disreputable industries that treat animals so terribly. Good on you Hugh! If the world can just get another billion or so people like you getting in peoples faces and making them think, then there may be hope for the human race yet. Maybe!
    Posted by Lee on 13/04/2009 11:49:04
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  6. I thought this doc was very sad but very necessary. People just dont understand how their food has to live before it ends up on their plate. It definitely made me think differently about what produce I eat. I only wish it could affect those people who insist on buying birds who never had the chance of acting like a real chicken, but have had to sit in their own excrement all their lives. How would they feel if it was them?
    Posted by Natasha on 12/12/2008 15:03:16
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  7. The effect on British consumers by the efforts of all the British chefs to educate us, and re-awaken a nation who largely have been desensitised to how we obtain meat from any animal for the table, or their by products such as eggs, has begun a revolution in the consumer food industry, and has seen a steady increase in the public desire to not only purchase animal friendly produce, but to raise there own birds, and grow their own produce to supplement the family food larder. Its amazing how celebrities can achieve more in a few TV episodes than any political body has achieved in years with numerous campaigns.
    Posted by christina on 08/11/2008 18:02:31
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