5. Chuck's chooks
5. Chuck's chooks (Image 5 of 8)
Hugh's mission might have chicken at heart but it's ruffled the feathers of some chicken farmers.
Last year's show sparked a feisty response from farmer and Poultry Board Chairman of the National Farmers' Union, Charles Bourns, who spoke to the press, accusing Hugh of being out of touch with the issues facing the poultry industry and painting struggling farmers as the bad guys.
"Whether we like it or not, the market place is price conscious," Charles tells Hugh, "The price war is a problem. The £1.99 chicken that you mentioned, I costed it out and the price it should have been sold at was £3.05, for the farmer to make what he needs to make to reinvest in the future."

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