
In Ramsay's Great British Nightmare, Gordon Ramsay will be campaigning for viewers to start patronising local restaurants
With a global, multi-million pound, restaurant empire and a constellation of Michelin stars under his belt, Gordon knows a thing or two about running a successful commercial kitchen. But other eateries are not so fortunate and, all too often, ambitious dreams turn to kitchen nightmares as the practicalities of getting punters in and keeping them loyal, prove too difficult to pull off.
Gordon's brought his own brand of tough love to failing kitchens on both side of the Atlantic and tried to turn the fortunes of dozens of restaurants, from curry houses to soul-food shacks, by changing the way they're managed.
This time it's the diners he's reaching out to, encouraging the man on the street to put his money where his hungry mouth is.
He will also be passing on tips to restaurant owners on how best to cope with the credit crunch.
Watch Ramsay's Great British Nightmare, coming to Channel 4, Friday, 30th January, 9pm.
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