3. Playing with the big boys. And girls
3. Playing with the big boys. And girls (Image 3 of 8)
If the lads want to make some serious dents in their debt, they'll have to get a supermarket to take their bottled ale. This is a competitive area and they'll need more than Neil's celebrity and a cheeky wink to convince buyers to stock their brew. They need jargon.
"We've found the gap in the market - but is there a market in the gap?" says Neil, as they rehearse their pitch.
Richard's impressed. "Let's remember that one," he says.
The supermarkets might be playing hard to get but there are some perks from the day's work. The pretty women they met at Asda, for example.
"Hot totty," Neil points out.
"Yes," agrees Richard, "we should do business with them purely on that basis. I'm prepared to sleep my way to the top."
That's the marketing done then.
Neil Morrissey returns to our screens, this time as a would-be brewer behaving badly
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