We continue to lead the way in poultry welfare with all of our fresh chickens being slower growing British Oakham chickens from known dedicated farms.
Oakham chicken is exclusive to us . We insist that the birds have the required space, environmental enrichment, light and are slower grown - as recommended by the RSPCA. We also sell Free-range Oakham chicken and Organic chicken.
We care passionately about the welfare of the chicken we sell . This applies to our eggs too - we are the only UK retailer to only sell free range eggs (since 1997) and only ever use free range egg as an ingredient in our prepared food (since 2002) – this applies to the pastry in our pies right down the to the glaze on our sausage rolls.
Our continued commitment to raising the standards of animal welfare was recently recognised by Compassion in World Farming, who named Marks and Spencer Compassionate Supermarket for 2007/08 (and also in 2005/2006), and by the RSPCA in their Good Business Awards 2007.
We offer our customers a choice of British poultry products representing quality and value, sourced from reputable suppliers producing to recognised standards, including the largest and best value range of RSPCA Freedom Food poultry of any major retailer, as well as organic and free range options. We take animal welfare extremely seriously and are currently working with suppliers to further extend our range of Freedom Food poultry products.
| Range: | Origin: | Accreditation schemes: | Label: | Stocking density/Animal welfare conditions: |
|---|---|---|---|---|
| Morrisons fresh chicken (whole and portions) | 100% British | Assured Chicken Production accredited (ACP) | Red Tractor logo. British flag | We require that all poultry suppliers follow Assured Chicken Production (ACP) standards which specify stocking densities at a maximum of 38 kg/m². |
| Morrisons Wye Valley - this product is unique to Morrisons | 100% British Slower growing bird | RSPCA Freedom Food accredited | Red Tractor logo. RSPCA Freedom Food logo. British Flag | We are the only major retailer to sell an own brand RSPCA Freedom Food accredited chicken range (called Wye Valley) at a price close to a standard own brand chicken, aiming to encourage customers to buy a higher welfare product. Have access to straw bales and footballs to create stimulus. |
| Morrisons Corn-Fed Chicken | 100% British Slower growing bird | RSPCA Freedom Food accredited | Red Tractor logo. RSPCA Freedom Food logo. British Flag | Have access to straw bales and footballs to create stimulus. As per Freedom Food standards, which specify a stocking density of 30kg/m². |
| Morrisons Free range Chicken | 100% British Slower growing bird | RSPCA Free Range Freedom Food accredited | Red Tractor logo. RSPCA Freedom Food logo. British Flag | As per Freedom Food standards the maximum stocking density is 27.5kg/m² for indoor space, with continuous daytime access to outside open runs of 1 m²/per bird. |
| Morrisons Organic Chicken | 100% British Slower growing bird | Soil Association | Red Tractor logo. Soil Association Logo. British Flag | As per Soil Association standards (rather than Organic Farmers and Growers) the maximum stocking density is 30kg/m² for indoor space with birds reared in small colonies of around 500, spending most of their lives outdoors in open space of 4 m²/per bird. |
Find out why chicken welfare captured Jamie's attention
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