
In Big Chef takes on Little Chef, celebrated chef Heston Blumenthal took on an extraordinary culinary challenge as he tried to breathe culinary life into one of Britain’s most iconic but troubled food brands, Little Chef
Little Chef gave him a budget of £350,000 and 6 months to come up with a new menu and design to help put the old-fashioned chain of roadside restaurants back on the culinary map.
It was a massive clash of cultures. Could this three Michelin-starred chef forget fine dining and get to grips with what ordinary people want to eat at a roadside stop-off? After months of hard work, walk outs and a fair share of ups and downs, Heston finally succeeded and transformed one trial restaurant in Popham. It was an instant hit with food critics (read the Popham food blog by 4Food's Charlie Cottrell).
If the public liked the new restaurant and profits improved, Little Chef promised to roll out Heston’s vision across the country. They also promised that Heston’s menu wouldn’t be changed without consultation.
Six months after the critically acclaimed opening of the Popham branch, Heston is back to find out if the restaurant he transformed is still up to scratch, whether profits are up, and, if so, whether Little Chef is planning to roll out his concept as a model for other restaurants.
Things get off to bad start. Heston is stunned when he is denied access to the kitchen by the regional manager and when he finally gets in he sees first hand that some of his dishes have been modified using cheaper ingredients. How will Little Chef's chief executive Ian Pegler explain?
And, against all odds, has Heston changed Little Chef at Popham to the extent that it can win entry to The Good Food Guide?
Watch the show, Wednesday 28th October, 9pm on Channel 4
Read the exclusive 4Food interview with Heston.
Read our top 10 Little Chef memories
The interior design of the Popham Little Chef, including uniforms and sound effects, were by Ab Rogers Design.
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