Keeley Naylor - Film Public Relations

CV
Naylor studied French and German at Bristol University in 1994, specialising in French Film in her fourth year. Using her languages, Naylor worked for art house distributor Artificial Eye doing UK PR on films including Horseman on The Roof and Three Colours Red as well as English language films including Amateur, Smoke, Clerks and Land and Freedom. After working as a PA to director Hal Salwen on his film His and Hers in the US  she returned to the UK to work for a number of PR agencies specialising in film. In 1997 she managed the international PR for the London Film Festival, then in 1988 co-founded her company Emfoundation, a film publicity and events management consultancy. Emfoundation have managed the publicity for Donnie Darko, Lawless Heart, Biggie and Tupac, Monsoon Wedding, Late Night Shopping, Small Time Crooks and countless other films, shorts, film launches and initiatives.

What is the difference between unit and corporate publicity?
Unit publicity is concerned with co-ordinating publicity while a film is in production, assembling the stills, press kits, getting key journalists to the set, setting up interviews on set and so on. The unit publicist is preparing the way for publicity to appear later when the film is going to hit the screens and the necessary publicity materials for it to be sold around the world. Recently we've worked as unit publicists on Emily Young's debut feature Kiss Of Life which will hopefully show at Cannes this year, and in the past on films including Bend It Like Beckham. Corporate publicity is when you look after the profile of a company. Here you try and get coverage about the company's aims and direction as well as about their specific projects. On this front we have looked after people like FilmFour Lab, and Warp Films, part of record label Warp Records. They have just produced Chris Morris' BAFTA-winning short film My Wrongs and have future projects with Shane Meadows and Chris Cunningham lined up. There has been a lot of interest, particularly from the style and music press, about a record company moving into film and their ethos.