Everyone knows about the Blair Witch web phenomenon. Movie geeks whip up a storm of interest in a film that hasnt been released and laugh all the way to a three-picture deal. But just how easy is it to use the internet to promote a film release? We ask Florian Schmitt, founder of web design agency Hi-Res! (pictured left), how they get their films noticed on the net, and get some top tips on promoting films online from FilmFour.com editor Dominic Eames.
CV - Florian Schmitt
Studied at the Hochschule Fur Gestaltung in Offenbach with partner Alessandra Jugovic. Both worked for film and record companies in Frankfurt before coming to the UK in 1999 to set up design agency Hi-Res!.
When do you decide to build a site to promote a movie release?
Usually after weve seen the movie. We see quite a few films and decide theyre not for us; we cant do anything with them. If we like the movie then we will usually start talking with the director and the marketing people, if there are any.
Your Comments
Post your comment
Please note: In order to post a comment you need to be registered and logged in to Channel 4:
Sign In Here or Register Here
Comments closed
Comments are closed at the present time
Comments
Thank you for your comment!
Your message will be reviewed and the best ones will be published below.
If you intended to make an official comment to Channel 4 please contact us.