Julia Short explains why a mixture of Bollywood chic and classy design is the best way to sell Mira Nair's Venice Prize Winner Monsoon Wedding.
"The brief given to the design agency was that it should deliver a poster or posters that would appeal to both arthouse world cinema lovers of 20 to 40 years and also second and third generation Asians of 20 to 40 years whose first language was English"
Julia Short
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