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The bars are gone, the rich/poor divide is a fading memory, and we're back to the pure, original reality TV format. Big Brother is going back to its roots: 12 people living together under the unrelenting gaze of 24 hour surveillance, cut off from the world and gradually getting voted out as the weeks progress.
But Big Brother has promised a few surprises this year.
And if Big Brother did decide it needed some wacky new ideas, it wouldn't need to look too far for inspiration. The show has been aired in 22 countries around the world, from Argentina to Switzerland, Romania to the USA. Each of these countries has added its own unique spin to the Big Brother experience.
How about having one day a week set aside for crazy gambling games, for instance? Not just established games like roulette or cards, but wagers that involve some real physical commitment. Like eating a bottle of ketchup in record time, shaving one's head for the cameras or even piercing a much-loved body part onscreen...
Too graphic? Too unlikely? Well, exactly those sort of things happened every Wednesday on Big Brother Poland.
Too convoluted? Too... silly? Try telling that to Big Brother Belgium - that's how they began their series.
What if a football hero and national icon like David Beckham popped into the house one day for a spot of keepy-uppy with the housemates? (Diego Maradona did just that in Argentina, raising money for charitable projects such as building beds for orphanages.)
Or maybe the reward for winning Saturday night's live challenge could be a trip out of the house for a couple of days to the Notting Hill Carnival? (Two housemates in Brazil were allowed out to enjoy the carnival in Rio de Janeiro.)
Well, these are all possibilities - but it seems unlikely they'll be needed. Experience tells us that the UK housemates are more than capable of providing us with a few surprises of their own...
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