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Virgin Territory
Day 67, 13:45
He's changed the way we think about abstemious fish traders forever, but has Cameron's Big Brother victory really transformed the wee Isle of Orkney into a tourist's paradise?
When the 32-year-old bible fan first appeared on our screens, very few of us knew too much about the miniscule island of 20,000 residents.
But church-going Cameron soon enlightened us, and now most Big Brother viewers are at least aware that Orkney floats somewhere near the Scottish mainland.
We imagined it as a fairly sober kind of a place, full of rolling hills and old taverns boasting pan-pipe music. Little did we suspect that when the jet-setting champion of celibacy emerged victorious from the Big Brother House the small patch of Britain he calls home would go wild.
A local Orcadian barmaid at the popular Ferry Inn described a scene of party pandemonium where overjoyed Cameron fans were 'in tears and jumping up and down'. The landlord of said public house went so far as to claim that the island would be harbouring 'a few sore heads' the next day.
But the Big Brother victory of the island's most feted Christian isn't the only cause for celebration for the islanders.
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Even before Cameron scooped the grand prize, Orkney was already attracting far more attention than usual.
The island's tourist board website received over 3 million hits during June, and the chief executive is extremely excited about the sudden interest, commenting that the Scout-leading teetotaller would make a fine ambassador for his homeland.
And with his return planned for later this week, Cameron-mania looks set to reach fever pitch on Orkney.
We'll keep you posted...
(Channel 4 is not responsible for the content of 3rd party websites.)
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