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- Vittel Natural Mineral Water will re-launch this Spring following a major brand overall.
- The new bottle shape and brand look will confirm Vittel as the brand of choice for young, active urbanites.
- The most fundamental change, apart from the new shape bottles, is the use of the colour red.
- The new labels are red too and feature images of active urban life.
- The new look includes the radical new sleek and stylish bottle shape, new logo and look for the well-known 'ReVittelise' strapline.
- The new bottle shapes have been moulded to make them more curvy and textural detailing such as chevron grips have been added. This makes the bottles easier to hold and carry and provides more impact on shelf.
- The bottle caps have been changed from blue to red across the entire mineral water range.
- The 75cl sports-cap bottle - which Vittel pioneered in 1998 - now has textured hand grips to ensure it is easy to hold, while the cap itself has been designed to allow a one handed drinking motion, so it is even easier to drink from for those on the go.
- The natural mineral water that Vittel is famous for remains the same.
- The special new shape bottles and multi-packs will be available from mid-April 2006 across the UK.