The credits are beautifully shot in typical US drama style: it’s always late at night; there’s always an air of mystery and dramatic music adds to the suspense. Each character is frantically searching for something.
In the first one we see man frantically searching amongst the books in a darkened library, he finally finds what he is looking for, a secret package hidden in a book….
In the third we see a man turning his dirty flat upside down in his search for something. He opens the fridge door and spies what he’s been after all along…
In the eighth we see a scientist in a dingy litter-ridden lab looking through a microscope. After several attempts, he re-adjusts the focus and bingo, he sees something! He picks up the phone and frantically dials…
In the ninth, we see a bedraggled man digging in his back garden in the middle of the night. Suddenly we hear his spade hit something solid. The man retrieves a box from the hole and he whoops with delight…
We never find out what each person has found – that’s left to your imagination - but we know that each character is happier after their discovery. This links neatly with people who use comparethemarket to find better car insurance.
Watch out too for the clever use of blue and green from comparethemarket’s distinctive logo. These colours are used to maximum effect with the opening scene of each credit having a blue tinge moving to a green tinge as the plot unfolds, further strengthening the brand. Enjoy the drama!
