Whats this Channel4 ?

Marketing

You may have great programmes, star ratings, but does the audience know they're watching Channel 4? Find out about the channel's approach to branding and then play our Promotion game and make your own promotional video for this website.

Bill Griffin

Bill Griffin, former Head of Marketing, describes Channel 4's distinctive approach to marketing its programmes.

Watch the clip

Jo Wolfson

Jo Wolfson describes the use of public announcements (pub annos) on Channel 4.

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Barny Connell

Barny Connell, Operational Supervisor, describes the commercial transmission area from where Channel 4 runs all its adverts. Watch the clip

Play our Compliance Game and see if you can keep both the viewers and Ofcom happy in a live broadcast situation

Find out how to maintain audience share in our Scheduling Game

You decide what the top five stories of the day are in our Channel 4 News Game

Make a twenty second promotional video for this website in our Promotion Game

Look back on the key moments, controversies and changes at the Channel since 1982

Keep up to date with who's who at the channel at the 4 producers website.