Whats this Channel4 ?

Audience

Who is watching Channel 4, what do they like and how does the channel keeps them watching?

There are lots of different groups of people watching the Channel. Who are they?

Which groups of people are watching the digital channels on offer such as E4, More 4 and Film4?

It's not all about empirical data. Find out how the channel uses focus groups to gauge audience reactions and responses to programmes.

How and what is measured when gathering ratings?

See if you can match the programmes that appeal to your chosen audience with the rankings of the total set audience.

Find out how Channel 4 market share of the audience has changed since 1981.

Play our Compliance Game and see if you can keep both the viewers and Ofcom happy in a live broadcast situation

Find out how to maintain audience share in our Scheduling Game

You decide what the top five stories of the day are in our Channel 4 News Game

Make a twenty second promotional video for this website in our Promotion Game

Look back on the key moments, controversies and changes at the Channel since 1982

Keep up to date with who's who at the channel at the 4 producers website.