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Entrepreneur Gavin Wheeldon returns to the faded North Wales resort where he spent his childhood holidays. But sunny Rhyl has gone downhill since the advent of the cheap package holiday, with unemployment and poverty rife.
Working undercover he'll be living on benefits in a B&B and searching for local people he can help.
Gavin meets Nigel and Tony, from the West Rhyl Community Company, who have worked hard to transform a no-go area into somewhere safe and clean by encouraging locals to take ownership of their environment. But funding for their jobs runs out next year and residents fear the area will go back to how it used to be.
Elsewhere he tries to bring some of his business-sense to projects run by local landlady Geraldine. Known as 'Street Mum', she has opened the doors of her guesthouse to some of Rhyl's most vulnerable, such as 18-year-old Mel who, despite having to stay with Geraldine after a family breakdown, is determined to get an education against the odds.
Meanwhile at the Palace Boxing Club 75-year-old trainer Jack tries to keep local lads away from pubs and drugs. But without funding his equipment is falling apart at the seams.
After ten days undercover, and inspired by the fighting spirit of all the people he's met, it's up to Gavin to decide who most deserves a slice of his hard-earned fortune.
Intro | About Gavin | About the programme | Interview | Music
