Gavin Pretor Pinney is co-founder of The Idler magazine – a periodical devoted to the noble struggle for an easy life.
As head of Idle Industries, together with his business partner Tom Hodgkinson, he has worked on creative development for clients such as the Guardian and Channel 4.
He has degrees in philosophy and graphic design from Oxford and St Martin's respectively, and in August 2004 he founded the Cloud Appreciation Society, which now has 2,700 members in 35 countries around the world.
As head of Idle Industries, together with his business partner Tom Hodgkinson, he has worked on creative development for clients such as the Guardian and Channel 4.
He has degrees in philosophy and graphic design from Oxford and St Martin's respectively, and in August 2004 he founded the Cloud Appreciation Society, which now has 2,700 members in 35 countries around the world.