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Introduction » |
Gladwell's last book, The Tipping Point, examined how change occurs in society; Blink zooms in on the personal to look at how intuition works. Gladwell claims that decisions made quickly can be just as good as those made with deliberation, because when we act on a hunch, our unconscious is hard at work, rapidly 'thin-slicing' information to focus on what really matters. The author analyses how some of the processes work and offers tips for honing our intuitive abilities. |
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