What do you get if you place your VCR into a crazy time machine thing*? Tomorrow's television today is 'literally' what – which co-incidentally is also what British Web Broadcasting www.bwebb.tv is all about. Creative director Charlie Dancey describes what is on offer from this new venture by techno whiz-kid Jonathan Cole and actor/TV presenter Robert Llewellyn (Red Dwarf, Scrapheap Challenge).

So what's on this Internet TV comedy malarkey of yours then?
With BWebB, Robert supplied his own comedy content as well as inviting his chums from the comedy circuit to come and play – people like Hattie Hayridge, Nigel Planer and Phil Cornwell.

We immediately set about shooting a few internet 'mini-series'. Robert and Nigel did one called 'Let's Really Talk About Our Problems', where Robert plays Jerry, a money-grabbing dot com type, while Nigel plays his psychologically dysfunctional brother, Tom, who is obsessed with therapy and counselling.

Phil Cornwell teamed up with Rick Stone to make a series of ad-libbed head-to-heads called 'Billy and Dave' – and there's loads more.

How is web content different from TV – I simply must know?
Well, right now it needs to be fairly short. Web viewers have a very limited attention span – they'll hit the back button on their browser faster than a hyperactive kid can hop channels with a TV remote. We keep our stuff short and sweet – more like a cartoon strip than a TV programme.

All our content is delivered by the QuickTime because it gives the best picture and allows us to do some very clever stuff that you can't do in Real Player or Windows Media Player. We're aware that it's not the most prominent format and that it's a fairly large (albeit free) download – but serious movie watchers are not going to baulk at an 8MB download when a four minute comedy clip will be about 11MB at broadband quality.

As CEO of Enron I have to ask – how can I afford to watch?
Well, we've just launched our pay movie service – viewers buy 'movie minutes' and spend them on downloading content. Content providers get a percentage of all revenue generated by their material. You can buy movie minutes online using a credit card – and shortly by doing a clever SMS trick with your phone. You can watch a typical BWebB comedy clip for about the cost of sending a text message. As video compression technology improves and streaming costs reduce so will the cost of a movie minute.

You've got 30 seconds left to plug BWebB to death AND include the words 'Salami' and 'Ferrari'
If you are planning to make web movies – go with us. We'll handle all the technical stuff and we can deliver your content either from your site or from ours. You can then concentrate on what you are good at (making funny movies) and we'll provide a broadcasting engine, which is what we're good at. You'll typically receive about 1p for every minute of your stuff that somebody watches – all you have to do is to get hugely popular and the 'Salami Effect' will kick in and turn their laughter into your Ferrari.

Smart arse.

*Please don't try this at home as you may affect the warranty