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Angela Jain, Head of E4
I have only been in the job a month so it's still early days.
The mixture of acquisitions, Big Brother and origination has been very successful and has allowed E4 to establish itself and flourish in an overcrowded marketplace.
The stand out hit, Skins has most clearly demonstrated what can happen if you have a fantastic, original and brilliant series supported by innovative and clever marketing. We don't need another Skins because we have Skins 2 around the corner but it would be great to learn from that experience and create and commission programmes that genuine reflect and talk to our audience. These can be aspirational, these can be reflective but what they must have in common is that they are unashamedly for our core 16-34 audience.
For the moment we are concentrating all our commissions in drama, comedy and entertainment and factual entertainment. There is no reason for that to change except that some genres may come higher into the mix. We have around the corner, Fonejacker, starting on 5th July, a from the heart scripted comedy and several factual entertainment series.
I think the common thread that should run through the commissions is entertaining, well-produced and original programming. Think of E4 as Channel 4's cheeky and mischievous little sister. I will update this in the next few months when I have more guiding principles I can share.
In the meantime do contact me if you have any general queries and the relevant commissioning departments with ideas.
I have only been in the job a month so it's still early days.
The mixture of acquisitions, Big Brother and origination has been very successful and has allowed E4 to establish itself and flourish in an overcrowded marketplace.
The stand out hit, Skins has most clearly demonstrated what can happen if you have a fantastic, original and brilliant series supported by innovative and clever marketing. We don't need another Skins because we have Skins 2 around the corner but it would be great to learn from that experience and create and commission programmes that genuine reflect and talk to our audience. These can be aspirational, these can be reflective but what they must have in common is that they are unashamedly for our core 16-34 audience.
For the moment we are concentrating all our commissions in drama, comedy and entertainment and factual entertainment. There is no reason for that to change except that some genres may come higher into the mix. We have around the corner, Fonejacker, starting on 5th July, a from the heart scripted comedy and several factual entertainment series.
I think the common thread that should run through the commissions is entertaining, well-produced and original programming. Think of E4 as Channel 4's cheeky and mischievous little sister. I will update this in the next few months when I have more guiding principles I can share.
In the meantime do contact me if you have any general queries and the relevant commissioning departments with ideas.
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