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The principle aim of Cross-Platform Commissioning is to extend and amplify our television output (programmes and seasons) on new platforms in order to meet audiences’ changing needs and expectations whilst maintaining and growing Channel 4’s impact.
Sites and services may be live before, during and after broadcast but always using new technologies and platforms to enable closer and deeper relationships with programmes, talent and television creators as well as genres, subjects or issues.
Specific aims for 2010:
Alongside ratings for programmes, the impact of our new media activities is measured in terms of metrics such as visits, page views and video views, as well as through the number of comments and user contributions on Channel 4’s own websites and wherever the content may live (e.g. other social media destinations).
The Cross-Platform team is also looking to find new ways of understanding the total impact e.g. how much has the content spread virally/through recommendation, what effect has it had on repeat viewing, how long are people spending on the site or playing a game, what are interactions and discussions around the show on other networks.
Channel 4 creates websites for over 90% of our TV programmes each year, however, the Cross-Platform Commissioning team only commits to a small number of key projects a year. If you have a TV programme commissioned by Channel 4 and you don’t get a specific cross-platform commission, it is highly likely your programme will still have a dedicated programme support website on channel4.com, e4.com, Food or Homes.
The process for establishing whether your programme will be a Cross-Platform Commission or a programme support website is outlined on the Criteria page).
Sites and services may be live before, during and after broadcast but always using new technologies and platforms to enable closer and deeper relationships with programmes, talent and television creators as well as genres, subjects or issues.
Specific aims for 2010:
- Award-winning, technologically innovative and impactful cross-platform projects
- Increase in engagement online for key audiences and genres particularly News, Comedy, Arts and Health.
Alongside ratings for programmes, the impact of our new media activities is measured in terms of metrics such as visits, page views and video views, as well as through the number of comments and user contributions on Channel 4’s own websites and wherever the content may live (e.g. other social media destinations).
The Cross-Platform team is also looking to find new ways of understanding the total impact e.g. how much has the content spread virally/through recommendation, what effect has it had on repeat viewing, how long are people spending on the site or playing a game, what are interactions and discussions around the show on other networks.
Channel 4 creates websites for over 90% of our TV programmes each year, however, the Cross-Platform Commissioning team only commits to a small number of key projects a year. If you have a TV programme commissioned by Channel 4 and you don’t get a specific cross-platform commission, it is highly likely your programme will still have a dedicated programme support website on channel4.com, e4.com, Food or Homes.
The process for establishing whether your programme will be a Cross-Platform Commission or a programme support website is outlined on the Criteria page).
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