Education Strategy
There are two discernable forces at play in Education. The focus of many schools and teachers is still targets and league tables. But at the same time there is a shift towards personalised learning and styles of learning more suited to the ‘knowledge economy’. Channel 4 can act as a catalyst to bring together new multimedia developments and engaging content to appeal to 14 – 19s on their own terms.
There are also two opposing camps at play in terms of Content. We live in a world where the battles for control of rights, content and intellectual property rage alongside the open source world of free, unmediated and uncontrolled content. Given our 14 –19 audience, and Channel 4’s reputation for encouraging debate rather than offering the definitive version, we have to engage with that freer world of content. Our public service purpose in this sphere should be to engage our audience, offer them involving content and the chance for them to do with it what they want.
Target Audience:
14 – 19s.
Unmediated by teachers/schools or parents, but will also appeal to progressive education professionals.
Accessing material primarily in their own (not school) time.
Channel 4 Core Values:
• Do it first
• Make trouble
• Inspire change
Education has been a key aspect of Channel 4’s remit since its launch so qualities enshrined in that remit apply as ever in this realm - being innovative, distinctive, educative, and appealing to minorities.
Key Characteristics:
• Ambition and Vision
• Derived from user needs or desires
• Two-way: participation, community, sharing, conversation
• Not TV on the Web
• Share aware: progressive attitude to IPR enabling users to make use of content
Criteria for success include reach, appeal, impact and effectively addressing areas not covered by others.
There are two discernable forces at play in Education. The focus of many schools and teachers is still targets and league tables. But at the same time there is a shift towards personalised learning and styles of learning more suited to the ‘knowledge economy’. Channel 4 can act as a catalyst to bring together new multimedia developments and engaging content to appeal to 14 – 19s on their own terms.
There are also two opposing camps at play in terms of Content. We live in a world where the battles for control of rights, content and intellectual property rage alongside the open source world of free, unmediated and uncontrolled content. Given our 14 –19 audience, and Channel 4’s reputation for encouraging debate rather than offering the definitive version, we have to engage with that freer world of content. Our public service purpose in this sphere should be to engage our audience, offer them involving content and the chance for them to do with it what they want.
Target Audience:
14 – 19s.
Unmediated by teachers/schools or parents, but will also appeal to progressive education professionals.
Accessing material primarily in their own (not school) time.
Channel 4 Core Values:
• Do it first
• Make trouble
• Inspire change
Education has been a key aspect of Channel 4’s remit since its launch so qualities enshrined in that remit apply as ever in this realm - being innovative, distinctive, educative, and appealing to minorities.
Key Characteristics:
• Ambition and Vision
• Derived from user needs or desires
• Two-way: participation, community, sharing, conversation
• Not TV on the Web
• Share aware: progressive attitude to IPR enabling users to make use of content
Criteria for success include reach, appeal, impact and effectively addressing areas not covered by others.
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