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The
VIRO site was launched to support the production of viral
short films and to explore how far new digital distribution
methods can help artists to show their work.
To introduce the site FilmFour Lab and the Film Council commissioned
six VIROs on the theme of RELEASE.
Press Releases
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With only 10-30 seconds to convey a concept, file size
limited to 1MB, and a six week production period, it takes
a certain kind of filmmaker to create an addictive, emailable
work of art.
VIRO invited leading practitioners from a range of disciplines
- film, graphics, advertising, games, photography, and
promos - to use whatever means necessary to create the
filmic equivalent of a Chinese burn, a spinal tap or a
belly laugh.
After being launched at the RESFEST Festival in November
2002, the films themselves will be released one by one
to be consumed instantly via email.
In the fickle world of viral films, only the strong survive.
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FilmFour Lab
LAB was launched in 1999 to be at the heart of
Channel 4 and FilmFour Lab's commitment to new and emergent
talent.
The Lab aims to find, nurture and support the newest and
most striking creative visions of tomorrow's cinema, launching
the careers of filmmakers who want to make distinctive
films that enhance the choice offered to British and international
cinema audiences.
Feature productions to date include Joel Hopkins' BAFTA
Award winning JUMP TOMORROW and Dom Rotheroe's BIFA Award
winning MY BROTHER TOM.
Film Council's New Cinema Fund is committed
to funding and developing a new generation of filmmaking
talent and to exploring innovative methods of connecting
with an audience.
VIRO is a brave step into uncharted territory to provoke
new ways of storytelling and distributing films. To find
out about other schemes supported by the New Cinema Fund
go to www.filmcouncil.org.uk.
VIRO and the web site supporting the films have been produced
by Blackwatch
Productions and Screenbase
Media.
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