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Channel 4's mission in 2004/5 is to prove that a channel with no public funding can keep its public service values to the fore while remaining commercially competitive. The Channel needs commercial success in order to fund projects of ambition and risk and to support the range and diversity of its suppliers.
Channel 4 is under pressure from a single ITV and an increasingly commercial BBC as well as being particularly affected by the programme supply review. But we are confident we can maintain a strong partnership with the independent sector to our mutual benefit and we will continue to be the Channel working with the widest range of suppliers.
Our strategy in 2004/5 focuses on our reputation for diversity, innovation and nonconformity. Our mission is to Do It First, Make Trouble, and Inspire Change.
Kevin Lygo
Channel 4 Director of Television
(6.1.04)
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