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Other Channels and Cross Platform
E4 will continue to commission original comedy and factual entertainment, and will build a closer relationship to Channel 4 with more integration of series and cross platform events. E4 will support Channel 4´s public service mission with closer commissioning links and through opportunities for extending Channel 4 programmes such as streaming.
We plan to launch a new channel More4 in 2005.
Channel 4 has committed £10 million a year to film production. FilmFour will focus on new talent, including films from Shane Meadows and Julian Fellowes, and FilmFour Lab will fund ground breaking low budget features and short films with new directors and writers. The Channel will continue its support for film training and development including the National Film and Television School and the MESH animation scheme.
Channel 4 will continue to offer an integrated interactive approach to ´event TV‘ with iTV, telephony and the web alongside television to create a rewarding multi-platform user experience. As well as further developing our online careers and learning service Ideasfactory, we will introduce further services on-line such as 4Money and 4Travel to support programmes and provide associated services for viewers. We will continue our 4Broadband pilot, and hope to develop the market and benefit suppliers by increasing revenues from the service.
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