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Education
Channel 4´s reputation enables us to reach viewers other public service broadcasters may miss, with strong features formats and charismatic presenters such as Jamie Oliver and Gordon Ramsay attracting young viewers. The education highlights include Born Too Soon on premature birth, My Mum´s Mental on mental health problems, and a follow up to the Born to Be Different series. We will continue to offer informal learning and lifeskills as well as core education series, such as Too Posh To Wash and Made for Each Other. Other education initiatives include One Last Job with ex-offenders running a bona-fide business and Risking It All on business start-ups.
Bollywood Star will premier on Channel 4 supported by 4Learning, raising issues of race, culture, values and heritage.
4 Learning will concentrate on the 14 — 19 age group, supporting government initiatives in this area. After consultation with DfES, three further series supporting Applied GCSEs will launch in ICT, Health and Social Care and Engineering, supported by a wide range of comprehensive web based services. There will be new series on citizenship, including Citizen UK, World of Difference and Consumer Power. For Primary, we will broadcast the science animation series Blue Dragon.
Programme support will provide back up for 8 hours of programmes a week and explore new technologies to reach a wider audience. We have seen the success of online events such as Kumbh Mela in bringing new audiences to Channel 4 and will build on that with the Muharram website in 2004.
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