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Distinctiveness and Diversity
Distinctiveness
Channel 4 will be distinct from other channels in its range of voices, opinions, formats and genres through 2004/5. It will maintain its commitment to personal authorship and to doing what other broadcasters won't do. It will take risks and support new talent and new companies across the UK. Landmark programmes in 2004/5 include the new dramas Shameless and Hamburg Cell, the comedies Green Wing and Garth Marenghi, the documentary series Castleford, The Practice, Breaking Point and Jamie Oliver's School Dinners, and in history The World's Worst Century and Niall Ferguson's series The Long War. Channel 4 supports distinctive authors on and off screen, including Jon Ronson's Bush series, Leo Regan and Paul Wilmshurst films on alcohol and Organs For Sale from Truevision. The Channel will encourage new forms of television: the Outside zone will make space for risk taking new work such as 100 Doors on homelessness, and Emily James will return with a new peak time current affairs puppet series. Coming Up is the one strand on UK television dedicated to new drama directors and writers.
Diversity
We will reflect modern Britain onscreen, including under-represented groups such as ethnic minorities and the disabled. There will be specifically multicultural programmes in peak including Bollywood Star, Breaking Point and the history series The Asians. We will encourage diversity of supply, working with a wider range of companies than any other Channel and fulfilling our commitment to 30% of production spend outside London. We will encourage black and Asian companies. We will work with all our suppliers to improve the diversity of their production teams and will spend £600,000 on ethnic minority training schemes across the industry.
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