We will continue to take cricket to new audiences on television, demystifying the sport and making it more accessible.  This will be backed up by our marketing campaigns and investment in the grass roots development of cricket, where we are working in partnership with the England and Wales Cricket Board. 

In racing, we will be introducing an interactive overlay to our programming, where viewers can get further information about the day's action and, as a partner in the At The Races consortium, we will be launching a new digital racing channel.

Our major new sporting series for 2002 is the World Rally Championship, where we will use cutting edge broadcasting technology and innovative editorial techniques to transform the coverage of a popular but previously underserved sport.