Channel 4 remains committed to its strategy of developing from a single terrestrial channel and establishing its values in a multi channel multi platform world. 4 Ventures will work in conjunction with the main channel to ensure the relevance and impact of Channel 4 in the new media world.

Channel 4 will break new ground with cross platform initiatives around programmes such as Banzai, Eden and Big Brother. We will develop further cross platform developments in 2002 and 2003.