Channel 4 aims to be first: with new kinds of programmes, and new delivery platforms that make its unique content library available to people whenever and however they choose to view. Since Channel 4's video-on-demand service 4oD launched in late 2006, 3.3m households have used the service to catch up with current programmes and plug into the treasure house of drama and documentary from Channel 4's 25-year history. The 30-day free catch-up facility, free archive, or pay options for premium product, offered users more than 70 hours of catch-up content to choose from every week, and an expanding archive of over 3000 hours - including a special selection from the past 25 years to mark Channel 4's anniversary.

By the end of the year, more than 60 million individual Channel 4 items had been viewed and 4oD was available on three TV platforms - Virgin Media, BT Vision and Tiscali. Interactive advertising, centre breaks and off-line viewing were all introduced during the year. A joint venture with BBC Worldwide and ITV for a new combined video-on-demand platform, announced in November, will benefit from 4oD's ground-breaking experience and give Channel 4 an equal shareholding in a market-leading, multi-platform service that promises to deliver even greater scale and impact.