About All 4

Why am I seeing or hearing a personalised advert?

If you’re wondering why you’ve just seen or heard your details in this ad (e.g. your name, location, etc.), it’s because you’re logged in to Channel 4 as one of our registered users who has not opted out from personalised advertising.

This message is to reassure you that we serve all ads through our own network, and do not share any of your data with our advertisers. No personal data has been shared with the advertiser to deliver this ad. Instead, we have used some of the data you shared with us when you registered with Channel 4 together with your IP Address in some cases (which gives us an idea of where you are logged on from) so that we can make the ad more personal and relevant to you.

You can change your advertising preferences at any time by opting out of “personalised advertising” in the My Account section on Channel4.com. Please note, you will still see the same number of adverts but they won’t be relevant to you.
For more information, please see our Privacy Policy, Terms of Use and Viewer Promise.

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