Product placement is where a company pays a TV channel or a programme-maker/production company to include its products or brands in a programme. As of February 2011, Ofcom has approved product placement in TV programmes specifically made for UK audiences as long as this placement complies with the Ofcom rules. If you would like to read more about this click here to to go to the Ofcom wesite
You’ll know a programme has product placement as the special ‘P’ logo will be shown at the start, after each ad break and at the end of the programme.
However, we don’t need to show this logo if the programme was originally broadcast outside of the UK (i.e. US originated programming).
Product Placement logo