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Dan Brooke
Managing Director
4Channels
About 4 Channels
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About Dan Brooke
Dan started his career in advertising at the London office of celebrated US agency Chiat/Day (later St Lukes), responsible for clients such as First Direct, Coca-Cola and American Express.
He moved into television as Marketing Director of Paramount Comedy Channel and was part of the management team responsible for its successful repositioning as a comedy channel. In the two years following the re-launch viewing figures rose by 300%.
In 1998 Dan moved to Channel 4 as Head of Marketing and Development of Pay TV, overseeing the launch campaign of FilmFour - widely regarded as one of the UK's best ever TV channel launches.
He was part of the core team that developed E4 and was responsible for its award-winning launch campaign.
In 2001 Dan was voted Media Week's "Media Bosses of the Future", as well as being elected "New Marketer of the Year" by The Marketing Society.
People at 4 Ventures
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