4 Ventures, Channel 4's subsidiary company, which became fully operational in 2001, has an essential role in carrying Channel 4's values and audiences into the multi-platform, multi-channel future. Its ten businesses are: FilmFour Channels, E4, 4Learning, 4interactive, 4creative, Consumer Products, FilmFour Ltd, Channel 4 International, 124 Facilities and attheraces. Together they strengthen and extend the core channel and raise its brand profile in multi-channel and digital homes — reinforcing its reputation as a media business ahead of the field in developing new ideas and new services. In 2001, these 4 Ventures businesses had a combined turnover of £156 million. By drawing into a single unit all Channel 4's services and businesses outside the core television channel, 4 Ventures is able to drive greater operational efficiencies, identify new sources of strategic funding and develop a broader range of joint venture partners.