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Lights, shot by Dave Remes.

A-Z: ADVERTISING



Advertising


MONKEY BUSINESS: Breadth of style is what gives you the edge in the world of advertisement production, according to Street Monkey's chief editor Dermot Faloon.


INSPIRATIONS: ADVERTISING: Audio: 4Creative, The Viral Factory and Honda's Cog.




Viral


CLOSE TO THE EDGE: This agency understands how to create "online advertising for brands."


SPREAD IT AROUND: Germ, the Oscars of the viral media world, is back, and it's as contagious as ever. Craig Grannell chats to this year's winners about their entries.


MAVERICK: Virals are big bucks. Lucy Friar, producer and production mananger at viral advertising agency Maverick, reveals why brands are splashing out on their online campaigns.


BEN WHEATLEY: Video: You may not have heard of Ben Wheatley but you will have certainly watched his virals. So how did he go about getting maximum exposure for his work? Watch and listen...




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