houses-for-sale-lg. The Gap Between Asking And Selling Prices

House Prices Asking And Selling Prices: The Gap

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Date Published:
29/09/2008
Estate Agent's. The Gap Between Asking And Selling Price

Looking to buy or sell? The current climate, it seems, is making what would once have been thought of as a 'cheeky offer' the norm. So, just how big is the difference between asking and selling prices?

by Lucy Searle

Just a year ago, a cheeky offer would have amounted to anything that was a seven or eight per cent discount off the asking price of a house. Now, the actual gap between asking and selling prices is up to 12.5 per cent in some parts of the country, as sellers are forced to accept lower offers - or choose not to sell.

According to The Royal Institution of Chartered Surveyors (RICS), the average UK home is selling at an average of nine per cent below its advertised price, with homes in the north going for 12.5 per cent less than their asking price.

In the North West, East and West Midlands and Wales, homeowners are accepting offers 10 per cent below asking price on average. Scotland, with a gap of only 2.4 per cent, is yet to be affected, although RICS says that the gap is likely to widen over the coming months. London homes are currently going for around 8.5 per cent below asking price, although that is expected to waiver when the job losses in the financial market begin to impact.

'With housing transactions currently at a 30 year low, many vendors are being forced to lower their asking prices to achieve a sale in an ever shrinking market or they are being forced to rent their property until the market picks up,' says Simon Rubinsohn, RICS chief economist. 'The gap between asking prices and selling prices could widen in the coming months as the downturn in the economy becomes more visible.'

What Should You Do?

Well, if you're selling and buying a new home, there are two things you could do. One: take your house off the market and sit tight for a year or so - but expect the market to possibly drop again in the meantime. Or, two: accept that you'll have to go for a lower offer, but try to renegotiate a lower offer with the people you are buying from - and get them to do the same with their vendors.

If you're buying but have nothing to sell - use this ammunition wisely. A cheeky offer differs regionally - if in doubt, try for a discount of around 10 per cent and see what happens...

Click on the links for more about house prices, the house price crash and regional house price differences.

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  1. This article is well out of date already. I have recently sold in the London area after 1 year, the only way to get a 'genuine' and solvent buyer is to reduce your price and be prepared to reduce it further, right up to exchange. There are tens of thousands of properties out there unsold after over a year because very many agents and their clients are living in Cuckoo land. Buyers are not fools, they're looking but won't be ripped off. The market has another 25% to reach the bottom, only then will you see any natural recovery. Don't forget current interest rate can go into reverse pretty quickly along with a change of government within 18 months.
    Posted by newman on 28/12/2008 02:58:00
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  2. Are you joking? 10% off massively inflated prices. No thanks. Make sure all your money is abroad and wait for the real (currency destruction adjusted) price to collapse.
    Posted by Ian on 23/12/2008 21:34:33
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  3. where do i find govement site savings for first time buyers???? searched site to find nothing!! Is this just another ploy to get people who are suffering to save money to get to your site?????? Help would be grateful!!!!!!!
    Posted by lizzie gretton on 17/11/2008 22:11:40
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  4. We are retiring abroad and have already bought our house last December. Having put our semi in Mole Valley on the market in June we have only managed to sell it by accepting on offer at the top end of the 1% stamp duty of £250,000. Is this fair, as our 3-bed large reception semi in a quiet cul-de-sac with a large private garden was worth £350,000 this time last year? The government should only charge 3% on what is over £250,000 to be fair to both buyers and sellers.
    Posted by L. Schmidt on 17/11/2008 21:45:42
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