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How To Sell
House Doctors
Is your house sick? (or are you sick of your house?) Then you'll be wanting to call in a doctor
House doctors (also known as property presentation consultants, home stagers, house stylists…) offer professional help to people having problems selling their property. They'll give impartial advice on why your home isn't being snapped up and help with styling, or staging, your property in order to achieve a quick sale.
There is evidence that house doctors really work. Their websites are full of stories of not only having helped people to sell within a short space of time, but of actually adding thousands of pounds onto the value of their property in the process. This is achieved with advice on tidying away clutter, repairing signs of wear and tear, carrying out necessary redecorating work, 'dressing' the property and how to hold a viewing.
Where can I find one?
Already massive in the US, house doctors are still very much a new idea in the UK.
However, there are many small, local interior design or property renovation companies that offer a house doctoring service. The best way to find these is to look out for advertisements in your local paper.
Some house doctors cover the nation as a whole: Property Presentation Services, Homestagers and The Final Touch are three of the most successful.
What will it cost me?
Daphne Leck of Property Presentation Services offers an obligation-free discussion in the first instance. Thereafter, the minimum fee is £250 for two visits, one before any work is done and one after. This includes a written report on each room and advice up to the point of selling, including how to choose an estate agent. PPS offer a consultation service: that is, they do not do the actual work themselves, but they can recommend and source materials and services.
Home Stagers, run by interior designer Tina Jesson, is a UK-wide network of experts who have been trained and awarded an Open College Network-accredited professional certificate. Consultants offer services throughout the home ownership process. A Home Consultation costs £160 & includes a written report, online marketing and a 'Viewings Into Offers' guide. The Home Stagers website is content-rich and offers tips, free online advice and photo consultations.
The Final Touch, run by interior designer Suzy Maas and estate agent Lottie Sanger, is London-based but will travel depending on the size of the project. They offer a written report after their initial visit, for which they charge £50 an hour. Should you choose to follow their advice, the couple then charge £450 a day plus VAT for two people's work re-presenting the property, including sourcing of all equipment and materials.
