Ask most high street estate agents what marketing tools they use and the first response is "the internet". Well, if that's the case, what's to stop you advertising your home on the internet yourself and pocketing the money you've saved?
Up to one in five properties are advertised privately and it's a growing trend. Many websites now offer to market your home for a one-off fee of around £150. Some will even send a photographer round and put up a board outside. Most buyers' first stop is the internet, so you're not missing out on potential purchasers. "The money saved by private advertising allows the vendor to be more flexible on price", says Kay Davis, director of PropertyBroker.com. In addition to their own websites, many firms will advertise with other sites.
You could also think about advertising in a local or Sunday newspaper, or a publication such as Loot.
You may have concerns about showing people around your house, but many view this control as a benefit. When showing buyers around, think like an estate agent. Simple tips, like inviting viewers to enter rooms before you do (looks like politeness, but also makes the room seem less crowded), and having accurate info to hand (dimensions, service history of boiler, average annual bill costs) will help. Single females may feel apprehensive about inviting strangers in, so try and arrange for a friend to join you or invent a strapping fella who is expected back at any time from rugby practice/kung fu/rifle-shooting class.
Avoid the common mistakes. Appear interested, enthusiastic but not desperate- the buyer will think you're hiding something. They may also offer much less than the asking price.
While estate agents may be no friend, they certainly aren't your enemies. Look in their windows to see how similar properties are performing. How long do they stay advertised- are they snapped up or do they linger for weeks?
Check that the internet company you use is not an estate agent. This means you can still sign a sole agency agreement with an estate agent, without it becoming a multiple agreement.
National Association of Estate Agents (01926 496800)
PropertyBroker.com (0808 100 2223)
4homes Property Search
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