Ask your agent about how you can actively get your house in front of as many suitable potential buyers as possible – make sure your home is constantly prominent in their window, on their website, will they set up an ‘open-house’ day to get lots of people through the door on one day.
Ask to preview and go over the details they are going to send out, put in the window or on their website with a fine tooth comb. Could the pictures be better – for instance, if your house first went on the market in winter, are they still using wintry pictures, which are clearly out of date? Are they selling the house’s best points, including nearby amenities.
Your research and chats with your estate agent should have given you an idea about what type of purchasers are you targeting – retired, family or young couples. This will help you talk about your home in a way that’s relevant to the individual viewers. It will also help your estate agent to send round the right type of people – there’s no point in large families coming to view if you’re selling a one bedroom flat.
A must for all homes in England and Wales, the Home Information Pack includes all the essential information a buyer would need, including an Energy Performance Certificate.
Once the house goes on the market, stay in regular contact with your agent, phoning them after every viewing for feedback, which, if you can action, be sure to do so (ie, if someone thought the plumbing problems in your bathroom were a real turn-off, get them fixed).
Measure the rooms, find out about local amenities, such as schools, public transport, hospitals, play centres, shops… and be prepared to brag about them to potential buyers.
This is part of your sales pitch – if you’re showing your home to a family and there’s a decent climbing frame in the garden you’d be happy to throw in as part of the asking price, make sure you tell them. Same thing goes for first time buyers and curtains – they’re unlikely to have any of their own yet, so might be grateful of yours.
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