If you have improved the house a lot since the last set of valuations, get the agents round again to value the property. Once you’ve got those valuations, research the market yourself for similar properties nearby, either through agent windows, local property supplements or property websites, such as 4Homes’, and find out what price they are on at. If a similar house to yours in your street is on at £350,000, marketing yours at £345,950 (for example) might well get you more viewers and a quicker sale.
Then, research the actual house prices being achieved by these properties - use a free website such as www.nethouseprices.com, which uses Land Registry records. This will give you valuable intuition so that when you do get an offer, you will know how to pitch your response.
Get an idea of the quality of the competition – what other properties are your potential purchasers viewing – how does your home stack up against these? Don’t forget, viewers will be comparing your home to every other one they’ve seen in the same price bracket, so aim to make yours the best.
Although it’s tempting, don’t just pick the one offering the highest valuation, because there's no guarantee they will get that price. Instead, compare fees, ask what they are offering, check testimonials and, importantly, check the contract - it may try to tie you to the agency for too long a period. If you want to change agents in this time you will still be legally bound to pay their fee. Bear in mind that if you go for multiple listings, you will be liable to pay more than one fee, so check the contract fine print.
Check that the agency your home is on with deals with other, similar homes. Buyers who know an area well will concentrate on targeting estate agents whose properties suit their pocket and style.
We all want the best price for our home, but if it’s over priced, it simply won’t attract viewers, let alone offers. Let all your research be your guide here, and take your agent’s advice.
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