
Students provide one of the most sustained, reliable and renewable market sources. Their needs are relatively easy to accommodate, and top of almost every student's wish list will be proximity to the university or college that they're attending.
From long years of indelicate treatment many properties around colleges and universities will perhaps not be at their best and require some remedial work. Think about keeping things simple however. Students might well enjoy Villeroy and Boch sanitaryware, a Parker Knoll sofa and underfloor heating, but they don't often have the money to pay the rental premium that such luxurious extras are going to demand.
Once you've secured a property in a popular student area, the key to decorating and equipping the property will be 'durability'. Freed from the nest, probably for the first time, these fledgling households are not known for their care and attention when it comes to housework. Choose only easily cleaned surfaces, basic but hardworking appliances, and expect to redecorate regularly. Safe, clean, easy to maintain should be your watchwords.
Surprisingly most students emerge from their university years to go on to become successful adults. These 'young professionals' as they are increasingly tagged occupy the upper echelons of the next step up on the property ladder.
These days the term first time buyer can mean a wide variety of different people from an even more diverse set of backgrounds. The city worker buying his or her first property out of their stock market bonus will have different needs and fascinations to the young hopeful in a more rural or inner city setting. You will have to plan a little harder to accommodate the first time buyer, but you should not make the mistake of spoiling them or exporting a smart urban lifestyle to an area of the provinces where it will only confuse.

Good transport links appeal to young professionals.
Young professionals are often the individuals who have suffered the slings and spillages of outrageous student accommodation for past few years and now want to find expression for their hard earned earning power in their surroundings and possessions.
A long way short of settling down and rearing a family, the young professional will often be looking for a home to suit their lifestyle. Proximity to work or arterial transport routes will be popular, a trendier class of bar and restaurant in the locale will also go down well. Somewhere to park the expensive new wheels will be nigh on vital.
Internally the young professional will be swayed by little touches of what they've glimpsed in interior design magazines, and anything that will appear to make their home cool and comfortable to their many mates. Space is a bonus, but a user friendly or characterful layout will compensate most for lack of square footage.
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