We know our viewers to be intelligent and insightful and we must respect their views and judgements. Therefore, we support creativity and excellence in all forms, whether it is the people who work at Channel 4, the unique relationship we have with our independent producers, or in the programmes and services that we provide.

Channel 4's remit to innovate is at the heart of its commercial and creative success and we continue to aim to be the leading broadcaster of innovation. We are committed to making genuinely original programmes, developing new talent first and pioneering new ideas for television - both in the form and content of our programmes.

Channel 4 believes in individual freedom and seeks to promote diversity of opinion and freedom of expression. We support ideas and thinking that bring genuinely new perspectives and creativity. We seek to enlighten viewers and challenge the unproven - not to convert them or lead them towards one particular way of thinking.