Having driven this car over three days I found it pleasantly surprising; good acceleration, high trim quality and excellent space. The ride was a bit harsh but nothing to complain about. Except the CD player breaking. It's a significant step from previous Kia offerings - the only thing that lets the car down is its name. Why Cee'd? Pro-cee'd? Suc-cee'd? Surely Kia could have come up with something better to represent this big leap forward. It's on my shortlist - and should be on yours.