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News: Honda offers prize to 'greenest' drivers

02 Apr 09 10:15

Honda dealerships in the UK are offering £100 worth of vouchers to motorists who achieve the highest fuel economy when they test-drive the Insight.

The nationwide challenge is being used to launch the Insight hybrid, which returns an official average of 64.2mpg.

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The challenge lasts until Thursday, April 30, and each customer who gets the highest mpg - as displayed on the Insight's trip meter after completing a set local test route - will win the vouchers for ethical goods retailer Biome Lifestyle.

The Insight uses a system called Eco Assist and it uses displays on the dashboard to encourage the driver to use the car in a more fuel-efficient manner. For example, the digital speedometer glows green if the driver is using less fuel - by driving smoothly - and blue when they're not. Drivers are then rewarded for efficient journeys with tree graphics, which 'grow' leaves to show the driver's progress.

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