14 Sep 01
Don't make any false claims as to the car's condition. Avoid hype like 'First to see will buy', 'probably the best around' and so on - it just makes you look like a dodgy dealer. Stick to the facts: age, mileage, condition, length of MOT and tax, colour and model details such as engine size and specification level. If the advertisement includes a photograph, ensure it is taken in daylight, against a neutral, uncluttered background. A front three quarters view is perfect.
The car must be as described. If you lie about the condition of the car or say, for instance, that it has an airbag when it doesn't, you can be sued for any losses the buyer incurs. If you make a false claim, you may be pursued through the civil courts. Also the car must be roadworthy - it is a criminal offence to sell a car in an unsafe condition.
